The Rum Howler Blog

(A Website for Spirited Reviews)

  • The Rum Howler Blog

  • Visit My Online Memorabilia Store

  • The Rum Howler Top Canadian Whiskies of 2013

    Click the image to find the Best 25 Canadian Whiskies of 2013

  • The Rum Howler Interview (Good Food Revolution)

    Click on the Image to see my interview on Good Food Revolution

  • The Rum Howler Top Rums of 2013

    Click the image to find the Best 30 Rums of 2013

  • Industry Interviews

    Interviews

    Click the Image for Great Interviews with the Movers of Industry

  • Cocktails and Recipes

    Click Image for Awesome Recipes

  • Follow Me on Twitter!

  • Copyright

    Copyright is inherent when an original work is created. This means that the producer of original work is automatically granted copyright protection. This copyright protection not only exists in North America, but extends to other countries as well. Thus, all of the work produced on this blog is protected by copyright, including all of the pictures and all of the articles. These original works may not be copied or reused in any way whatsoever without the permission of the author, Chip Dykstra.
  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 1,186 other followers

  • Subscribe

  • Top Posts

  • What People are Saying:

    Brian on El Dorado (Golden Rum) Cream…
    Peter on Contact Me
    Arctic Wolf on Contact Me
    Scott S. on Contact Me
    David on Leave of Absence
    Chris on Leave of Absence
  • Archives

  • Visitors

    • 4,588,330 pageviews since inception

8 Seconds Canadian Whisky

Review: 8 Seconds Blended Canadian Whisky  75.5/100
a review by Chip Dykstra (Aka Arctic Wolf)
Published March 12, 2013

Image from 8 Seconds website (USED WITH PERMISSION!)

Bikini Bull Riding (Image Courtesy 8 Seconds Whisky)

8 Seconds is a new Canadian Whisky from Frank-Lin Distillers, Products Ltd. who have been a bottler and producer of distilled spirits since Frank Maestri founded the company in 1966. (Frank-Lin currently operates out of their new facility in Fairfield California with annual capacity of over 10 million cases of wines and spirits.)

The 8 Seconds brand is marketed with a direct tie to the western rodeo as it makes its push into the North American marketplace. (In case you are wondering, 8 seconds is the amount of time a cowboy must ride a bucking bull, or a bucking bronco, in the rodeo contest before the bell signals his ride is complete.) The whisky seems to be taking a page from the success of Hood River’s Pendleton (Let er Buck), by building an association with cowboys and the western lifestyle, albeit in a slightly different direction by interjecting some offbeat fun into the equation. To reinforce the association between fun, the rodeo, and their whisky, the company website, reveals the slogan for the 8 Seconds  brand, “Ride em Hard and Drink em Smooth”. (Browse the website and you will come across a photo gallery showing pictures of a 2009 Bikini Bull Riding Event where the contestants appear to be living up to that slogan.)

The whisky itself is a pretty straight forward offering, distilled in Canada and aged in oak. It is (I assume) shipped in bulk from Canada to Frank-Lin’s facility in Fairfield, California for bottling. The whisky has no age statement; but I note that the more premium 8 Seconds Black carries a statement of 8 years. I presume that the less premium 8 Seconds Blended Canadian Whisky would be somewhat younger than that.

Note: The sample was provided by River Valley Beverage Group

8 SecondsIn the Bottle 4/5

The 8 Seconds Whisky arrives in the short squat bottle shown to the left. It is sealed with a nice high density cork which provides that satisfying ‘pop’ when opened. The look is bold and appealing, although that short stubby bottle has a somewhat familiar look to it as does that bull rider logo…

The bottle presentation is fine, although I was hoping for something more original.

In the Glass  8/10

When I pour the whisky into my glencairn glass, the spirit has a nice mahogany hue. When I tilt and twirl that glass, the whisky deposits a thin sheen on the inside of the glass and proceeds to drop slender legs back into the whisky. The initial nose carries a fair amount of vanilla and caramel, as well as some rough and tumble wood and rye spices. I let the glass breathe to see if the scents deepen, and indeed the rye spices seem to grow in strength with perhaps a hint of corn joining in.

This is not overly complex, but it is pleasant.

In the Mouth 45/60

The whisky translates well from nose to mouth with flavours of vanilla and caramel leading out and a peppery wood spice not very far behind. There is a little honeycomb present and some nice impressions of tobacco, dark fruit and chocolate. The whisky carries an astringency which reminds me of those rough and tumble cowboys who ride for 8 seconds on those bucking bulls. I cannot decide whether this roughness is good or bad; so I do not let it affect the score one way or the other.

However, what is affecting the score, is a light but firm ‘mustiness’ that runs through the whisky. It is not pronounced; but there is a vague musty-moldy flavour within the spirit which is out of place. Unfortunately once I noticed it, I could not dismiss it. The must lurks in the currents of whisky flavour spoiling what should have been a good 8 Second ride. Even when I mix a cocktail, that faint musty flavour taints the experience stealing my enjoyment.

In the Throat 11/15

In the finish, the musty flavour is perhaps a little more pronounced, and it seems to give the whisky an odd metallic aftertaste. It is such a pity, as the whisky would be very nice with that particular element absent.

The Afterburn 7.5/10

What would otherwise have been fine whisky, 8 Seconds Blended Canadian Whisky was diminished by an unwanted presence of must. It is not overpowering, but it was present in sufficient quantity that I was reluctant to return to the whisky for a few weeks to complete my tasting sessions. I was even reluctant to review and score the whisky at all, as perhaps I received a sample from a batch that was not consistent with the overall whisky.

However, I decided that the sample I received would be consistent with what is currently in the Alberta  marketplace, and so I decided to carry on. My score of 75.5/100 reflects a whisky which (because of that light mustiness) could not be enjoyed thoroughly as a sipper, and was challenging for me as a mixer.

You may read some of my other Whisky Reviews (click the link) if you wish to have some comparative reviews.

____________________________________________________________________________________________________________

Suggested Recipe:

The Prescott Cocktail

2 oz  8 Seconds Canadian Whisky
1 oz  Grapefruit juice
1 tsp Amaretto

Ice

Build on ice in a small rocks glass
Garnish with a wedge of lime or a quarter slice of grapefruit (Optional)

____________________________________________________________________________________________________________

Please Remember…The aim is not to drink more, it is to drink better!

I am always asked what my numbers actually mean. In order to provide clarification, you may (loosely) interpret the scores as follows.

0-25     A spirit with a rating this low would actually kill you.
26-49   Depending upon your fortitude you might actually survive this.
50 -59  You are safe to drink this…but you shouldn’t.
60-69   Substandard swill which you may offer to people you do not want to see again.
70-74    Now we have a fair mixing rum or whisky.  Accept this but make sure it is mixed into a cocktail.
75-79    You may begin to serve this to friends, again probably still cocktail territory.
80-84    We begin to enjoy this spirit neat or on the rocks. (I will still primarily mix cocktails)
85-89    Excellent for sipping or for mixing!
90-94    Definitely a primary sipping spirit, in fact you may want to hoard this for yourself.
95-97.5 The Cream of the Crop
98+       I haven’t met this bottle yet…but I want to.

Very loosely we may put my scores into terms that you may be familiar with on a Gold, Silver, and  Bronze medal  scale as follows:

70 – 79.5    Bronze Medal (Recommended only as a mixer)
80 – 89.5     Silver Medal (Recommended for sipping and or a high quality mixer)
90 – 95         Gold Medal (Highly recommended for sipping and for sublime cocktails.)
95.5+            Platinum Award (Highest Recommendation)

____________________________________________________________________________________________________________

2 Responses to “8 Seconds Canadian Whisky”

  1. Mark said

    Their red circle logo seems to resemble Bacardi’s infamous bat design a little too much.

    • I thought the bottle and the logo were a little too close to the Pendletom ‘Let er Buck’ Whisky presentation myself (A bronc rider rather than a bull rider), but almost the same bottle.

 
Follow

Get every new post delivered to your Inbox.

Join 1,186 other followers

%d bloggers like this: