According to the Sazerac website, their company is a direct result of the famous cocktail which bears the same name. It began in 1938 when Antoine Peychaud created a special drink for his guests to enjoy in the evenings at his apothecary in the French Quarter’s Royal Street. He would mix brandy, absinthe and a dash of his secret bitters for his guests. This special drink became quite popular and began to appear in the various coffee house’ establishments in New Orleans. One such establishment, the Sazerac Coffee House became so popular serving their version of the drink (made with Sazerac de Forge et Fils Brandy) that it became known as the Sazerac Cocktail.
The Sazerac website also tells me that their Rich & Rare Reserve Canadian Whisky is distilled in Canada and then aged patiently in hand-picked oak barrels. It is bottled at 40 % alcohol by volume. This brand is not available (as far as I know) in Canada, rather it is a brand produced exclusively for the American market.
You may click on the following excerpt to read my full review:
“… The Rich & Rare Reserve is lightly oily and/or creamy in the mouth with flavours of butterscotch, corn, and vanilla leading out on the palate. Some nice zesty spices ars present in the form of citrus zest, rye spice and hints of wood sap. Bits of tobacco and honeycomb are suggested as is a nice touch of maple syrup …
Included at the end of the review is a nice cocktail suitable for the Rich & Rare which I call the Iced Ruby Manhattan.