Depending upon which website you visit, McDowell’s No. 1 Celebration Rum is listed as either the 3rd or the 4th best-selling rum in the World with sales of over 6 million cases per year. It is the largest selling rum in India with a market share between 38 and 40 percent. My research indicates that the McDowell’s No. 1 Celebration Rum is a result of a multiple distillation production which uses 5 copper column stills. The rum is aged for at least 3 years in oak barrels before being blended and bottled. Because the information from the various websites I visited was somewhat contradictory, I would not want to claim that these are solid facts, they should more reasonably be assumed to be good estimations.
The rum is distilled, blended and bottled at Ponda, Goa in India by United Spirits Ltd. (formerly known as McDowell Spirits Ltd). For your information, Goa, a former Portuguese colony is situated on the Western Coast of India. It is India’s smallest state by area, but the fourth largest by population, and the most prosperous by GDP. Today Goa contains a unique blend of European culture merged with Indian hospitality. It is a preferred tourist destination in India famous for its abundance of white sandy beaches.
I have very little experience with rums from India, (Amrut Old Port Rum is the only other Indian rum I have tasted), and it will be very interesting to see what this Indian Rum has in store for me.
Here is an excerpt from my review:
“…In the glass the rum has a rich mahogany color with reddish tinges in the light. The initial nose carries a lot of caramel, toffee and molasses forward with strong accents of vanilla and dry fruit….”
You may read the full review here:
As is my normal practice I have included a cocktail after the review which I believe suits this rum very well, the Pondo Celebration Mule.