Ron Burgundy “Great Odin’s Raven” Special Reserve is a result of a collaborative effort between Paramount Studios and Celebrity Cellars International (CCI). The aim of the project was to create a blended scotch to capitalize on the ‘celebrity status’ of Ron Burgundy, the Scotch-loving main character of Paramount Studio’s original Anchorman movie, and to launch the Ron Burgundy Scotch coinciding with the release of Anchorman 2, The Legend Continues.
According to Scott Roddick and Jeff Harder (Managing Partners of CCI), one of the major criteria for both parties (Paramount and Celebrity Cellars) going forward was to create a ‘good’ blended Scotch whisky which would be well received by both fans of the Anchorman character, Ron Burgundy, as well as by whisky enthusiasts. Neither side wanted the spirit to become merely a “souvenir brand”. To that end the, whisky was crafted and bottled in Scotland by Old St. Andrews Distillery, featuring a blend of grain and mature malt whiskies from the Speyside, Highlands, and Islay regions of Scotland. The whisky is bottled at 40 % alcohol by volume and was released (as planned) in North America on December 1, 2013.
The early returns are in, and they are quite positive. Since the December 1st release, over 14,000 cases of Ron Burgundy Scotch have been sold in North America. Building upon that success, the Ron Burgundy Whisky was recently launched in the UK and Australia.
I was provided a sample bottle by the folks at Celebrity Cellars, and you may read my full review by clicking on the following excerpt:
“… The initial scents and smells from the glass are rather interesting. They bring a combination of wood spices; some sweet honey and butterscotch; bits of heather and saw grass; and a mild dollop of boggy peat into the breezes above the glass …”
Please enjoy the review which includes my suggested cocktail, Great Odin’s Raven’s Presbyterian Cocktail!