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Big Black Dick Dark Caribbean Rum

Review: Big Black Dick Dark Caribbean Rum  74.5/100
a review by Chip Dykstra (Aka Arctic Wolf)
Posted on September 19, 2010

The bottle for this review was courtesy of my rum club, The First Chapter of the Edmonton Rum Chums. I don’t know if it was an initiation ritual or what, but at my very first meeting when I was introduced to everyone in the group, I was also encouraged to try some Big Black Dick. Here is my review which includes my impressions of the experience:

Introduction: The Story Of Big Black Dick

According to the Big Black Dick Rum website,  Big Black Dick is believed to have been born  of ‘Royal’ African parentage.  You can pretty much guess at the story, Hometown Boy Prince captured by French slavers. Rejecting his African name they decide to call him ‘Richard Le Noir‘ , which means ‘Black Richard’. He gets tossed overboard by the slavers near an uncharted Caribbean island, where he miraculously swims ashore only to be promptly captured and becomes a slave working in the Cane fields.

After years of labour, he learns the secret of how to turn sugar cane into the Caribbean’s finest rum. Because he was such an honest hard-working guy, he is granted his freedom in the early 1700’s.  Of course, he immediately became a dashing pirate who wore incredible purple velvet, carried four pistols, and becomes known as Big Black Dick, the Pirate. Unlike most other pirates, he lives a long and hearty pirate life, and then he retires to a fine life making his famous Pirate Rum… and his famous Secret Seasonings,….and of course his famous Caribbean Hot Sauce.

I seriously doubt, much, if any of the story is true….but hey, it’s a heck of a story and serves as the backdrop for a very interesting marketing campaign.

The Rum

Big Black Dick Dark Caribbean Rum is a product of the Cayman Islands.  It is made from a secret recipe, and is according to the company website, a flavoured rum, rather than a spiced rum. Bottled at 40 % alcohol by volume, the company website also claims that aphrodisiac qualities have been attributed to this rum. The website goes on to describe the flavour as … “Stiff..yet Tasty.

This should be an interesting review!

In The Bottle 4.5/5 plus (one bonus point)

The Big Black Dick Dark Caribbean Rum  arrives in a tall black flagon style bottle with a long slender neck. It does not take much imagination to see what imagery the company is going after especially with the bright pink… er make that, purple cap at the top of the long slender black shaft-like neck.

The label features a bold and eye-catching cartoon picture of the fabled pirate, Big Black Dick, complete with his toucan bird and a trusty bottle of rum in his hand. The presentation is solid except for the pressed on screw cap. Considering all of the innuendo associated with this ‘stiff, yet tasty’ rum, I would think Richard would enjoy popping his cork rather than unscrewing his purple cap.

But this is still a fun, over the top, presentation that never takes itself too seriously, so for the first time, I am awarding a bonus point for ‘over the top’ style in my scoring of the presentation.

In the Glass  7.5/10

The Big Black Dick is a dark bronze colour in the glass. The nose displays a pungent smoke and lurking leathery tobacco with burnt molasses scents. Sugary baking spices, dried fruit (raisins and prunes), allspice and cloves all find their way out of the glass and into my nostrils.

When swirled, the side of the glass carries only a little oiliness, which indicates, despite the implied promise of marketing, that the finish provided by the Big Black Dick is sure to be short rather than long (Sorry girls).

In the Mouth  45/60

I would have expected this rum to have more thrust and energy in the delivery, but instead it is rather limp and subdued as if waiting for you to arouse its charm. What is found instead of charm is a molasses and dark caramel laden rum. Prunes, raisins, and dates rest with a leathery tobacco deeper down adding a bitterness that sits beside the sweeter molasses. An odd hot spice sits there as well, masquerading as oaky tannin. The mask is only a fair resemblance. In fact there is a certain artificial strangeness attached to all the flavours that is hard to identify, but there nonetheless.

I admit was hoping for a big bold flavour, ‘stiff, but tasty';  instead the flavour I found was flat and only half cocked.

In the Throat  10/15

The Big Black Dick fails to swell and fill the throat with robust flavour and character. The finish is short and bittersweet.  Medicinal qualities seem to linger a little too long, and the sense that we have been mislead by science and chemical is strong. I seem to have a strange desire to smoke a cigarette after the experience. This is odd as I am a non-smoker.

The Afterburn  6.5/10

The website for the rum claims boldly,

So, next time you travel to Grand Cayman, get yourself some Big Black Dick. It’s an experience you’ll always remember.”

And I think that about sums up this rum. Great marketing use of double entendre, but where it really matters a rather disappointing rum, with a shallow entry, little energy in the thrust, and a rather early disappointing finish.

(I normally would suggest a cocktail or too, but if you really think about it, I think already have.)

If you are interested in comparing more scores, here is a link to my other published Rum Reviews.

________________________________________________________________________________________

Note: The original Big Black Dick website referred to in this review has been dismantled. This happened only weeks after my review was published.

Big Black Dick Rum is now a product of Blackbeard’s Trading Co. Ltd., and some, but not all of the sexual innuendo which I had so much fun satirizing in my review has been removed from the marketing of this rum.  We’ll have to see how the new marketing campaign develops.

_________________________________________________________________________________________

My Final Score is out of 100 and you may (loosely) interpret the score as follows:

0-25     A spirit with a rating this low would actually kill you.
26-49   Depending upon your fortitude you might actually survive this.
50 -59  You are safe to drink this…but you shouldn’t.
60-69   Substandard swill which you may offer to people you do not want to see again.
70-74    Now we have a fair mixing rum or whisky.  Accept this but make sure it is mixed into a cocktail.
75-79    You may begin to serve this to friends, again probably still cocktail territory.
80-84    We begin to enjoy this spirit neat or on the rocks. (I will still primarily mix cocktails)
85-89    Excellent for sipping or for mixing!
90-94    Definitely a primary sipping spirit, in fact you may want to hoard this for yourself.
95-97.5 The Cream of the Crop
98+       I haven’t met this bottle yet…but I want to.

Very loosely we may put my scores into terms that you may be familiar with on a Gold, Silver, and  Bronze medal  scale as follows:

70 – 79.5    Bronze Medal (Recommended only as a mixer)
80 – 89.5     Silver Medal (Recommended for sipping and or a high quality mixer)
90 – 95         Gold Medal (Highly recommended for sipping and for sublime cocktails.)
95.5+            Platinum Award (Highest Recommendation)

14 Responses to “Big Black Dick Dark Caribbean Rum”

  1. Douglas Darlow said

    Where in the United States can this Rum be purchased ?

    • As stated in the review, this is a product of the Cayman Islands. Check the website provided and see if they have contact information such that you can email them.

  2. B said

    Sorry it was confusing. I simply meant the “average-ness” (yes, I know, not a word) of the taste were similar to my experience with the Light. I didn’t try the Dark after tasting the Light. I just saw some other comments talking about the other BBD products or asking about the price, so I thought because I was in Blackbeard’s 2 days ago I would mention it.

    • Thanks for the clarification. And you are certainly welcome to give feed back especially as I know many people (including me) have not had the opportunity to taste the these rums. It is good to know that the flavoured rums in the line-up are probably much better that the dark rum which I reviewed.

      Cheers! :)

  3. B said

    I just bought a few bottles and they are delicious. I did sample the light and would have agreed with this review if I had not sampled and purchase the other flavors. We brought home a bottle of Dark Chocolate (by far the favorite) the Vanilla and the Coconut. We also bought a bottle of Light because you can buy 2 bottles for 24.00 USD (in Grand Cayman) which came with a really wonderful (and free) rum cake (we got an original and a chocolate because we bought 4 bottles total). I do agree that the review was appropriate for the Light or White rum but not for the flavors.
    Blackbeard’s was also running a special last week that if you spent 40.00 on liquor or bought 2 bottles of BBD in their store you could recive a free 2 lb. rum cake. Good prices on brands like Absolut but not on the high end liquor.

    • Hi B

      I have to admit your comments confuse me with respect to The Big Black Dick Caribbean Rum. This is because of all the bottles you mentioned that you sampled, none of them were the same as the rum I actually reviewed. You seem to have enjoyed the flavoured rums, and I appreciate that feed back. I haven’t tried any of the Blackbeard Flavoured Rums but the idea of a chocolate rum sounds yummy.

      You also seem to be indicating that you did not like the light rum which seems to have qualities in it which you recognize from my review of The Dark Rum. I would think the light and the dark would be quite dissimilar, and in fact my descriptors do not match anything which I would enjoy finding in a light rum. So if the light was anything like the dark, I can understand why that particular bottle disappointed you. Again I thank you for the feedback.

  4. Rode Brown said

    I find BBD fun to drink and very unusual in taste.
    Being of a darker hue myself, of course I love the name. I buy two bottles on every trip to the caribbean. They also sell it in St. Martin’s.

    Good Stiff , sorry I mean Stuff.

  5. kathy said

    This was absolutely the best rum ever ! we are so sorry we did not buy more or know better to buy more I should say . we all had a quick taste taste and they gave us a great deal on a three pack we all loved the vanilla and wish we could get more. Next time we are forgetting the Tortuga and only getting big Black Dick!

  6. ann eason said

    OK, I Thoiught the Dark was disappointing but…. the Vanilla is amazing and able to sipped (by smoeone who does not usually drink rum of any kind without a mixer of some sort) It is wonderful and I will tell you I paid 10.00 for my bottle 750 ml in Grand Cayman.. BARGAIN!

  7. lukasz said

    Very colorful review. Short and to the point and over quickly!
    But I must agree with it 100%! (My impressions were pretty much the same as yours when I sampled the Big Black Dick myself.)
    Of course I used to be a smoker so the cigarette after wards wasn’t that unusual.

    Keep the reviews coming!

  8. Joyce said

    What is the price of a bottle ?

    • Since I did not buy the bottle I am not sure, but I doubt if it is more than 15 bucks in the Caymans. Then again, I just checked the web link and it says that the site has shut down. (I hope it wasn’t my review.)

  9. Mike said

    Words fail me.

 
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