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REDRUM

Review: Redrum    76/100
A flavoured rum review by Chip Dykstra (Aka Arctic Wolf)
Posted August 12, 2012

Three-D Spirits, Inc. ( www.redrum.com) was founded in 1996 with the goal to create exceptional  handmade rums. The currently produce three spiced and flavoured rums, RedrumVooDoo Spiced Rum, and Jolly Roger Coconut and Key Lime Rum. The subject of this review, Redrum, is a blend of 100% Virgin Island Rums. The rum is bottled at 35 % alcohol by volume, and includes flavours of natural mango, pineapple, coconut, and cherry.

According to Dan DaDalt, Chief Rum Runner, for Three-D Spirits, Redrum is a completely unaged spirit. To quote from Dan:

” I chose this direction mainly because I felt it (an aged rum) would not work as well with the natural fruit flavors as a more neutral rum base.”

This product is being brought into my market by River Valley Beverages who arranged for me to receive a sample for review.

In the Bottle 4/5

I am told that this is the only red bottle in the industry, cool. It is a tapered bottle, wider at the  shoulders than at the feet, and I have found these bottles are easier to grip when they are wet than a non tapered bottle is. In this way the shape has some functionality as well as a nice aesthetic. The label is a rather simple affair; but the back of the bottle does list the flavour ingredients which is helpful for consumers who are trying to decide whether to purchase this flavoured rum.

Interestingly enough when you look through the bottle from the back, and read the label backwards, it seems to spell “MURDER”. Some of the letters are backwards, but this aspect of the rum’s name seemed to generate an unfortunate amount of comment amongst the “intellectually challenged” members of my rum club. (I count myself amongst the unfortunate, as in fact it was I who brought this to the attention of the club members.)

In the Glass 8/10

When the Redrum is poured into the glass it displays a very light pinkish/red tint reminiscent of a rose-coloured wine. A quick tilt and twirl of the glass reveals a moderately thick sheen of flavoured rum which gives up thick legs. This, to me, is an indication that the rum perhaps also carries sugar or caramel along with those listed flavours on the back of the label.

The aroma from the glass confirms the presence of some sort of sweetener; but there is much more going on than just sweetness. I can piece out the coconut, the cherry, some grilled pineapple and the mango all lifting into the breezes. This actually smells quite nice. Although vanilla is not listed as one of the flavours, I seem to also sense some real vanilla essence in the air. As I said, the flavoured rum smells quite nice, although the Redrum also has just a bit of the astringency of a young rum which has not spent any time in oak barrels.

In the Mouth  45/60

The combination of flavours in the mouth is very unique, and the possibilities for mixing this flavoured rum seem to be opening in front of me as I sip. Cherry coke with attitude, Pina Coladas with a twist, and spiked fruit punch are just three of the possibilities which tickle the my frontal lobes. What does not seem all that promising is to sip this flavoured rum either neat or on the rocks. The rum is just too immature in the glass. I do not mean this to a criticism, more just a reality. An unaged rum, no matter how it is spiced or flavoured never really appeals to me as a sipper in the glass.

The flavours which are the strongest are the cherry and the coconut, with the pineapple and mango are not far behind. I mixed all three of my drink suggestions, and my conclusion was that I preferred the Red Rum in a punch style recipe. I believe that is just a matter of personal preference, and if you happen upon your own bottle of Redrum you should not be afraid to experiment. In fact, I think that is rather the point of this unique flavour.

In the Throat 11.5/15

The finish is just a little rough with tropical flavours of mango and pineapple having the last word. It is exactly this roughness, and the citrus push at the end which bodes well for mixing bar drinks.

The Afterburn 7.5/10

You should not take my score as an indication that I think this flavoured rum is wanting. Quite the opposite, I think the Redrum is a fun mixer, meant to be versatile enough to find its way into all manner of cocktails. My score recognizes this mixing potential, but also recognizes that the Redrum is not my idea of a sipping rum. Please enjoy the recipe I have provided below.

You may read some of my other reviews of Liqueurs and Flavoured Spirits (click the link) if you wish to have some comparative reviews.

______________________________________________________________________________________________________________________________________________________________________________________________

Suggested Cocktail

Redrum Breeze

1 1/2 oz Redrum
1/2 oz Lemon Juice
1/2 oz Lime Juice
1/2 oz Orange Juice
1/2 oz Grenadine
ice
soda

Mix over ice
Serve with a fresh fruit garnish
And of course, enjoy!
______________________________________________________________________________________________________________________________________________________________________________________________

My Scores are out of 100 and you may (loosely) interpret them as follows:

0-25     A spirit with a rating this low would actually kill you.
26-49   Depending upon your fortitude you might actually survive this.
50 -59  You are safe to drink this…but you shouldn’t.
60-69   Substandard swill which you may offer to people you do not want to see again.
70-74    Now we have a fair mixing spirit.  Accept this but make sure it is mixed into a cocktail.
75-79    You may begin to serve this to friends, again probably still cocktail territory.
80-84    We begin to enjoy this spirit neat or on the rocks. (I will still primarily mix cocktails.)
85-89    Excellent for sipping or for mixing!
90-94    Definitely a primary sipping spirit, in fact you may want to hoard this for yourself.
95-97.5 The Cream of the Crop
98+       I haven’t met this bottle yet…but I want to.

Very loosely we may put my scores into terms that you may be familiar with on a Gold, Silver, and  Bronze medal  scale as follows:

70 – 79.5    Bronze Medal (Recommended only as a mixer)
80 – 89.5     Silver Medal (Recommended for sipping and or a high quality mixer)
90 – 95         Gold Medal (Highly recommended for sipping and for sublime cocktails.)
95.5+            Platinum Award (Highest Recommendation)

One Response to “REDRUM”

  1. Jack said

    Not that you have satisfied a curiosity I have had for Redrum, but instead have enhanced it. Thanks again for your review.

 
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